Atlanta, GA (PRWEB) December 22, 2010

Business strategy and enterprise marketing management pioneer, Dave Sutton, has joined recognized marketing and technology design icon, Mike Melia, and relationship marketing expert, Scott May, in producing a definitive vision of how the iPad and other new tablet technologies represent the next killer business platform through their article: “The iPad – Birth of a Killer Platform.”

The authors assert that the launch of the Apple iPad and other new tablet technologies signal the beginning of a transformative era for business computing – giving marketers the ability to create entirely new customer experiences that no one has envisioned; to monetize the assets of a business in new ways never thought of before; and to solve complex, intractable business problems.

In their article, May, Melia and Sutton outline how the iPad represents much more than a personal productivity improvement device. They provide a solid argument and examples for the iPad – and its tablet followers – as a “killer platform” that market leaders are using to turn emergent knowledge about their customers, competitors and suppliers into a sustainable competitive advantage for their businesses.

“There’s no doubt that the iPad and other tablet technologies are enabling new marketing strategies, enhancing customer experiences and transforming business operations. In fact, some business leaders are well beyond experimentation and already moving into full scale deployment,” according to Dave Sutton, Founding Partner of TopRight.

Complete with examples and a highlighted case study, “The iPad: Birth of a Killer Platform” reveals 5 categories of business and custom applications that are ripe for transformation… those that will lead the charge in coming years. The authors also walk readers through a series of questions to help them determine if the iPad has potential as a killer platform for their business. And the article even offers a “top 5” list of design considerations for creating an ideal iPad user experience.

Mike Melia and Scott May – Principals with The Melia Group – assert, “We have seen first-hand how customized solutions on the iPad platform can provide a more personalized and immersive experience, allowing the customer literally to ‘take the reins.’ They feel empowered and more likely to behave in a manner desired by the brand. The next few years will be ground-breaking.”

For more on “The iPad – Birth of a Killer Platform” visit http://www.thekillerplatform.com.

Dave Sutton is the Founder and Managing Partner of TopRight, a strategic marketing consulting firm headquartered in Atlanta, GA with offices in Washington, DC and Chicago. TopRight helps its clients move their business up and forward in their competitive frame – to corner the markets where they choose to compete. Bringing prominent management consultants together with Fortune 100 senior marketing executives, TopRight delivers strategy, creativity, technology enablement and analytics that drive business performance.http://www.toprightpartners.com

Mike Melia and Scott May lead The Melia Group, a unique team of senior marketing, creative and technology experts who design, develop and deliver meaningful experiences that bond brands with customers, growing sustainable relationships and generating real business results. For twenty years, Melia has produced breakthrough results for clients like National Geographic, Knoll, Emory Healthcare, Turner Networks, The Smithsonian Institute, VH1, Solis Hotels and Resorts and Xerox. For more visit http://www.themeliagroup.com.

Contacts:

Scott May
The Melia Group
678.538.2424
scott(at)themeliagroup(dot)com

Mike Melia
The Melia Group
678.538.5301
mike(at)themeliagroup(dot)com

Dave Sutton
TopRight Partners LLC
(678) 384-6700
dave(at)toprightpartners(dot)com