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Tuesday, November 16, 2010

Episode 4: The Marketing Spotlight Podcast

Below is the fourth episode of The Marketing Spotlight, the six-part podcast series presented by Right On Interactive. It's a great story of using targeted segmentation to increase response with both email and direct mail.

Kind Regards,

Richard

Richard Cunningham
Vice President of Marketing
Right On Interactive
317-225-5874 | rcunningham@rightoninteractive.com


Go to rightoninteractive.com Go to ROI Blog Follow ROI on Twitter Follow ROI on LinkedIn

ROI Presents: The Marketing Spotlight Podcast

Podcast Description
Savvy marketers step into The Marketing Spotlight to tell their stories of successful interactive marketing campaigns.

This week in The Marketing Spotlight:

Danielle Jamil, Manager of CRM Programs, Siren Interactive
Hear Danielle describe how Siren Interactive is helping their pharmaceutical client increase conversion rates with data-driven audience segmentation. Listen or Read.

Go to Podcast Get the Transcript
Time: 9:28 min.


Previously in The Marketing Spotlight

Megan Glover, Director of Marketing, Compendium - New customer on-boarding
Mark Juleen, VP of Marketing, J.C. Hart - Automated customer surveys
Peter Fuller, VP of Marketing, Scale Computing - Systematic lead nurturing