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Below is the fourth episode of The Marketing Spotlight, the six-part podcast series presented by Right On Interactive. It's a great story of using targeted segmentation to increase response with both email and direct mail. Kind Regards, Richard
Richard Cunningham Vice President of Marketing Right On Interactive 317-225-5874 | rcunningham@rightoninteractive.com
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ROI Presents: The Marketing Spotlight Podcast
Podcast Description Savvy marketers step into The Marketing Spotlight to tell their stories of successful interactive marketing campaigns.
This week in The Marketing Spotlight: |
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| Danielle Jamil, Manager of CRM Programs, Siren Interactive Hear Danielle describe how Siren Interactive is helping their pharmaceutical client increase conversion rates with data-driven audience segmentation. Listen or Read. Time: 9:28 min. |
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