Tuesday, November 30, 2010
10:00 AM Pacific Time / 1:00 PM Eastern Time

Even in a strong economy, email and online marketers struggle to do more with less and stay ahead of the competition.

But in an unsteady economy where resources are tight and sales sluggish… where inboxes are overstuffed and competitive "noise" is at an all time high… the challenge is even greater. How can email marketers gain greater efficiencies and higher ROI now and moving into 2011?

Spend an invaluable hour with prominent email marketing expert Cathi Mason, who will reveal the latest trends in email marketing for the coming year and show you how to leverage them to your advantage, jump-start revenue for 2011 and pull ahead of the competition.

In this informational, one-hour Webinar you will learn:

• Why email is still an important tool in every marketer's toolbox
• The surprising trends that will make or break marketing success in 2011
• How to capitalize on these trends and create efficiencies that can dramatically improve results

Here's a sneak peek at the 2011 Trends:

1. Opt-in list Building: Automatically
2. List Maintenance & Hygiene – Stop the Churn
3. Deliverability & Authentication Today
4. Drive Relevance through Segmentation
5. Engagement Strategies
6. Leverage Social Media
7. Test and Analyze
8. Automate for Impact
9. Mobile is the "New" Standard
10. Integration – Pulling it All Together

As a special bonus, all Webinar attendees will receive our free complementary 2011 Trends guide as a follow up to the Webinar presentation. This actionable how-to guide is designed to improve your online marketing results now and in the coming year.

Register for the free Webinar now.

Presenter:
		Cathi Mason Marketing Programs Director, Lyris, Inc. Cathi has responsibility for the strategy, execution and analysis of integrated marketing programs for Lyris. She has a proven track record of developing strategic, revenue-generating programs for businesses using multiple channels.