New Twitter tool schedules posts, measures campaign effectiveness and makes reporting results to clients easy

Raven Internet Marketing Tools has developed a new Twitter tool to help the overworked, underpaid and misunderstood social media manager better manage and report on Twitter campaigns.

1. How to measure reach: Colorful line graphs and stats track the reach of Twitter replies and retweets — now campaign managers can show clients just how many people potentially read their message.

2. How to compare data: At a glance, users can evaluate follower, reply, retweet and other trends to see how a Twitter campaign is performing over time.

3. How to report to clients: It’s easy to brand and automate professional reports to present the results of a Twitter marketing campaign to clients.

The new tool supports multiple Twitter accounts and allows users to post, reply or retweet directly from Raven Tools. It supports major URL shorteners, including bit.ly, j.mp, tinyurl.com and is.gd. Users can integrate bit.ly and j.mp APIs, as well as set custom Google Analytics campaign variables.

“One of my favorite features is the ability to schedule tweets, even the time zone when they’re posted,” said Jon Henshaw, co-founder of Raven Internet Marketing Tools. “Scheduled tweets is a big deal for an agency, especially when they have better things to do than sit around and push a tweet live at a specific time. This way, Twitter isn’t controlling the agency, the agency is controlling Twitter.”

A Twitter tool module is available for the Raven Tools Dashboard, as well as on the iPad and iPhone using Raven's iOS app.