Vitrue, the leading provider of social media publishing software, announced today that geotargeting is now available in Vitrue Publisher, the company’s Facebook publishing software, part of the industry-leading Vitrue Social Relationship Management (SRM) platform. The news comes immediately on the heels of Facebook announcing the evening before Thanksgiving that geotargeting is now available on Facebook through the Graph API. The enhancement now gives advanced message segmentation to Vitrue Publisher, which, in the aggregate, manages more than 374 million Facebook fans throughout more than 100 countries for more than 300 brands worldwide, including perennial brands like McDonalds, P&G’s Tide and Best Buy, to name a few. Geotargeting is the method of determining a location or other criteria of a Facebook user, allowing marketers to hyper-target and personalize their marketing messages by locations like country, state/providence and city, as well as language.

Vitrue Publisher Image (showing geotargeting): http://pub.vitrue.com/uKQ

Vitrue Blog Post (on geotargeting): http://pub.vitrue.com/96p

“Geotargeting gives Facebook marketers a tremendous tool to truly personalize and segment content to their many different audiences – delivering highly targeted messages,” said Reggie Bradford, CEO of Vitrue. “Facebook continues to be an incredible vehicle for marketers and this new enhancement gives an even more powerful, personalization tool to reach their customers. Our software is the leading product for social media publishing and the addition of geotargeting makes it even more potent.”

According to many industry reports, geotargeting has been a highly requested functionality from brands. Additionally, numerous surveys have noted that marketers plan to increase their social media spends for 2011, including a recent MediaPost survey showing almost 70% of the marketers polled plan to increase their social budgets during the next five years. These factors have Vitrue executives believing that geotargeting is an important tool that will help continue to propel Facebook activity through 2011.

Geotargeting will also play a vital role for global brands as almost 70% of Facebook’s audience is outside the United States. Location and language segmentation can greatly assist global brands as they communicate with many different audiences nationally and internationally, allowing them to deliver specific content by country, city and language to accurately target and message audiences worldwide.

“This enhancement gives our clients a unique segmentation content tool that we believe will strike a chord with brands, both nationally and globally,” said Bradford. “A client like McDonalds can message fans in specific cities and localize the content where certain menu items or specials are running without hitting their entire fan base. Or MTV can tell Shakira’s Spanish-speaking fans about an exclusive event for them in a certain city. And global brands can really utilize segmentation by country, city and language. Brands can literally hyper-personalize their messaging, and we know that garners a much higher ROI.”

About Vitrue: Vitrue is the leading provider of social media publishing software, offering software-as-a-service (SaaS) tool to help businesses harness the marketing potential of social media. Anchored by its industry-leading Vitrue Social Relationship Management (SRM) Platform, Vitrue works with marketers of all sizes, from global brands to local businesses, as well as agencies, to deliver a comprehensive solution to message, manage, measure and maximize interactions across Facebook and Twitter. Headquartered in Atlanta with offices in New York, Chicago, Cincinnati and San Francisco, Vitrue is a Facebook “Preferred Developer Consultant” and has received numerous industry accolades including the Red Herring Global 100 and OnMedia 100. For more information, visit vitrue.com.

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