Date: Tuesday, November 9, 2010Time: 11:30AM – 12:30PM Eastern TimeCommunications is changing. Your overall strategy should be too.

But with so much back–and–forth around social media, the changing roles of PR and Marketing, content strategies, and shrinking or shifting budgets – it is hard to tell where to start.
We recommend Southwest Airlines – not to get away from it all, but to see what this award-winning marketing team is doing to stay ahead.

Join the always–engaging (and spot–on insightful) Linda Rutherford from Southwest Airlines for an in–depth discussion about how her team changed their organization and approach to create an enviable brand with a clear, 'surround sound' voice.

She'll be talking about:
Organization structure
Cross–functional teams
Remixing PR and Marketing to create 'surround sound'
How the art of telling a story makes all the difference

Whether you're part of a large team or a one–person operation, you'll take away enough useful, practical advice and new ideas to fill a suitcase – and remember: bags fly free!

This will be one of the most enjoyable and informative 45 minutes you've spent in a while.