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InWAP™ and PreWAP™ Ads Go Social: iVdopia Expands Mobile Advertising Opportunities for airG – The World’s Leading Mobile Social Entertainment Provider
iVdopia’s HTML5 Video and Rich Media Ad Formats InWAP and PreWAP are poised to expand airG’s mobile advertising opportunities
San Jose, CA (Vocus) December 9, 2010
iVdopia (http://www.ivdopia.com), the largest video and rich media mobile advertising network and airG (http://www.airg.com), the world’s leading mobile social entertainment provider, today announced a partnership to bring InWAP™ and PreWAP™ mobile video advertising solutions to airG’s mobile social entertainment products.
airG has reached more than 50 million unique users worldwide and is interconnected to more than 100 mobile operators and media companies. This collaboration allows airG to incorporate iVdopia’s InWAP and PreWAP video and rich media ads for the first time on the mobile web, optimizing for maximum ad revenue and fill across its social entertainment products. With video and rich media ads having never been done before on the mobile web, iVdopia’s InWAP and PreWAP ads open up an entire avenue of monetizable inventory for publishers.
“When you combine iVdopia’s rich media and video interstitials with airG’s global audience and demographic targeting, we are able to achieve our goal of delivering relevant and engaging advertising to consumers,” said Dejan Mirkovic, Vice President of Marketing and Corporate Development, airG. “iVdopia’s premium InWAP and PreWAP video and rich media advertising formats delivers real value to our end users.”
Using their proprietary V5 platform HTML5 technology, iVdopia lets mobile web users engage with dynamic video and interactive rich media ads, without ever leaving the website - including InWAP ad formats – full-screen videos, expandable banners and rich media ads that play within the webpage – and PreWAP ad formats – video and rich media ads that auto-play when a webpage is loaded onto mobile screens. Delivering Flash-like video ads with HTML5 brings incredible user engagement, industry-leading eCPM rates and maximum revenue for mobile web publishers.
“airG is the first among many mobile web publishers who have expressed interest in increasing their mobile advertising opportunities through our InWAP and PreWAP video ads. airG powers one of the largest communities on mobile phones for millions of people across the world,” said Chhavi Upadhyay, COO, iVdopia. “Combined with premium video and rich media WAP ad formats from iVdopia, our high-performance mobile video solutions powerfully convey relevant advertising to airG users, enabling airG to increase the volume and scalability of its entire mobile web inventory.”
InWAP and PreWAP video ads can also be combined with the Talk2Me™ landing page to offer customized engagements for users to share on social media sites, email, view multiple videos, or interact with the brand’s WAP site. All this takes place within the phone’s browser, and the user can opt out anytime from the ad and return to browsing the mobile web.
Publishers can easily incorporate the InWAP and PreWAP ads on their webpages with the iVdopia API, compatible with HTML5-supported browsers like Safari and Chrome. For more information, visithttp://wiki.ivdopia.com/home/ivdopia-wap-api.
About iVdopia
iVdopia is the largest video and rich media mobile advertising network and platform, bringing the powerful visuals and interactivity of video to millions of Smartphone device users. iVdopia provides a unified mobile video ad experience across all devices, applications and the mobile web regardless of operating system or hardware. As a “first to market” pioneer, iVdopia has launched various ad formats, development tools and an HTML5 ad-serving platform for Smartphones. With over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with industry leading mobile advertising solutions. Leading advertisers such as Starbucks, Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite turn to iVdopia for premium mobile advertising campaigns.
The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India. For more information, visit http://www.ivdopia.com.
About airG
airG is the world’s leading mobile social entertainment provider, with more than 50 million unique users in more than 40 countries. airG’s mobile social entertainment products and services generate billions of page impressions each month and have a proven track record of increasing customer affinity for more than 100 mobile operators and mobile ad networks globally. Based in Vancouver, Canada, the company also has offices across the USA, Europe and Asia. For more information about airG visit http://www.airg.com.
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San Jose, CA (Vocus) December 9, 2010
iVdopia (http://www.ivdopia.com), the largest video and rich media mobile advertising network and airG (http://www.airg.com), the world’s leading mobile social entertainment provider, today announced a partnership to bring InWAP™ and PreWAP™ mobile video advertising solutions to airG’s mobile social entertainment products.
airG has reached more than 50 million unique users worldwide and is interconnected to more than 100 mobile operators and media companies. This collaboration allows airG to incorporate iVdopia’s InWAP and PreWAP video and rich media ads for the first time on the mobile web, optimizing for maximum ad revenue and fill across its social entertainment products. With video and rich media ads having never been done before on the mobile web, iVdopia’s InWAP and PreWAP ads open up an entire avenue of monetizable inventory for publishers.
“When you combine iVdopia’s rich media and video interstitials with airG’s global audience and demographic targeting, we are able to achieve our goal of delivering relevant and engaging advertising to consumers,” said Dejan Mirkovic, Vice President of Marketing and Corporate Development, airG. “iVdopia’s premium InWAP and PreWAP video and rich media advertising formats delivers real value to our end users.”
Using their proprietary V5 platform HTML5 technology, iVdopia lets mobile web users engage with dynamic video and interactive rich media ads, without ever leaving the website - including InWAP ad formats – full-screen videos, expandable banners and rich media ads that play within the webpage – and PreWAP ad formats – video and rich media ads that auto-play when a webpage is loaded onto mobile screens. Delivering Flash-like video ads with HTML5 brings incredible user engagement, industry-leading eCPM rates and maximum revenue for mobile web publishers.
“airG is the first among many mobile web publishers who have expressed interest in increasing their mobile advertising opportunities through our InWAP and PreWAP video ads. airG powers one of the largest communities on mobile phones for millions of people across the world,” said Chhavi Upadhyay, COO, iVdopia. “Combined with premium video and rich media WAP ad formats from iVdopia, our high-performance mobile video solutions powerfully convey relevant advertising to airG users, enabling airG to increase the volume and scalability of its entire mobile web inventory.”
InWAP and PreWAP video ads can also be combined with the Talk2Me™ landing page to offer customized engagements for users to share on social media sites, email, view multiple videos, or interact with the brand’s WAP site. All this takes place within the phone’s browser, and the user can opt out anytime from the ad and return to browsing the mobile web.
Publishers can easily incorporate the InWAP and PreWAP ads on their webpages with the iVdopia API, compatible with HTML5-supported browsers like Safari and Chrome. For more information, visithttp://wiki.ivdopia.com/home/ivdopia-wap-api.
About iVdopia
iVdopia is the largest video and rich media mobile advertising network and platform, bringing the powerful visuals and interactivity of video to millions of Smartphone device users. iVdopia provides a unified mobile video ad experience across all devices, applications and the mobile web regardless of operating system or hardware. As a “first to market” pioneer, iVdopia has launched various ad formats, development tools and an HTML5 ad-serving platform for Smartphones. With over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with industry leading mobile advertising solutions. Leading advertisers such as Starbucks, Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite turn to iVdopia for premium mobile advertising campaigns.
The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India. For more information, visit http://www.ivdopia.com.
About airG
airG is the world’s leading mobile social entertainment provider, with more than 50 million unique users in more than 40 countries. airG’s mobile social entertainment products and services generate billions of page impressions each month and have a proven track record of increasing customer affinity for more than 100 mobile operators and mobile ad networks globally. Based in Vancouver, Canada, the company also has offices across the USA, Europe and Asia. For more information about airG visit http://www.airg.com.
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