Menlo Park, CA (PRWEB) December 16, 2010

The drumbeat of virtual goods marketing in e-commerce continues. Ifeelgoods, Inc., a new company launched in September 2010, which helps retailers use virtual goods as incentives, announced today that Shoebuy.com, which was the first retailer to offer Facebook Credits as an incentive on an e-commerce site, is reporting promising results. The Golf Warehouse, online golf superstore and a premier Redcats sporting goods brand, is the next online retailer to launch a similar program.

In a campaign that began shortly before Thanksgiving, Shoebuy.com advertises an offer whereby participating shoppers can receive 50 free Facebook Credits with a purchase on Shoebuy.com. Shoppers can also go directly to http://www.shoebuy.com/credits to participate.

“Offering Facebook Credits as an incentive has added fun to the shopping experience for our customers and improved our online advertising performance,” said Shoebuy.com Chief Marketing Officer James Keller. “The Facebook credits incentive has created a lot of great buzz and, in side-by-side tests, the number of people clicking online ads that mention the Facebook Credits incentive is double what we are seeing otherwise. And, nearly half of the customers that have participated in a Facebook Credits promotion have shared their excitement with their friends on Facebook.”

Yesterday, The Golf Warehouse (http://www.tgw.com) began offering Facebook Credits for purchases of gift cards. The offer will continue through the rest of the holiday season and into 2011.

“When our customers participate in the Facebook Credits promotion, they will receive something ‘extra’ they won’t get anywhere else which makes their gift-giving even more special,” said Brad Wolansky, CEO of The Golf Warehouse. “It’s just another great reason for customers to shop online at TGW.com – The Golf Warehouse.”

A virtual currency, Facebook Credits can be used to buy items in more than 200 games and apps on Facebook such as Farmville, Mafia Wars, Pet Society and Bejeweled.

“Shoebuy.com and The Golf Warehouse have found a way to add value to their shopping experience and improve business results by linking e-commerce to the 290 million people playing social games each month,” said Ifeelgoods CEO Michael Amar. “The traction Ifeelgoods is seeing during the online holiday season will make 2011 a very exciting year for virtual goods online marketing.”

About Ifeelgoods, Inc.
Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company. For any further information: http://www.redcats.com.