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Thursday, May 19, 2011

FORBES WEBINAR 5/26: How Top Marketers Navigate an Ever-Changing Landscape

Forbes: Status Quo or Status Pro

Register for the Forbes Webinar on 5/26:
http://aj.600z.com/aj/104100/0/cc?z=1&b=104093&c=104099


Marketing for Tomorrow: How top marketers navigate dynamic times

Join Yuchun Lee, VP and GM of IBM's Enterprise Marketing Management
division and the Executive Director of Forbes Insights, Christiaan
Rizy, to take an in-depth look at the findings from the new 2011
Marketing Study conducted by Forbes Insights.

This insightful webinar will provide detailed analysis on the ways
top-performing CMOs are dealing with the marketing revolution-and
customer evolution-and find out how you can learn from their
experience to drive your own success.

Register for the Webinar >
http://aj.600z.com/aj/104100/0/cc?z=1&b=104093&c=104099

Join us, and you'll learn:
- Why branding and other traditional tactics have been overtaken by
customer-centric issues such as retention, acquisition, and
profitability
- Ways to keep from being blindsided by disruptive technologies, and
how to develop a strategy even when you don't really know what's
coming next
- How to understand the many ways in which customers interact with
your brand, and how to leverage them

Regsiter for the Webinar >
http://aj.600z.com/aj/104100/0/cc?z=1&b=104093&c=104099

Thursday May 26th
1:00 pm Eastern
10:00 am Pacific
Duration 30 minutes

Panelists
- Yuchun Lee, VP and GM of Enterprise Marketing Management, IBM
- Christiaan Rizy, Executive Director, Insights Practice at Forbes
Magazine
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Coremetrics(R), an IBM Company, a leading provider of web analytics
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Coremetrics Software as a Service (SaaS) to optimize their online
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