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Tuesday, May 24, 2011

Ideas and inspiration for your next email campaign


Looking for some creative inspiration for your next email campaign?

When I sit down to create an email, sometimes the ideas are popping in my head. Other times, not so much ... what's the right subject line? ... is my headline engaging enough? ... what should I test? ... is the design effective?

Lots of decisions -- and a little adjustment here or there could make a huge difference in my response (and profits)!

I'm lucky enough to have the Email Campaign Archive at my disposal. You'll find me poking around in there daily. I love to take a look and see what folks are doing ... it's creative inspiration at my fingertips!


LEARN MORE


I get to see what industry leaders (and my competitors) are up to ...

  • How often are they emailing
  • What offers are they using
  • What catchy creative is working
  • What day of the week and time of day are they blasting
  • How are offers branded (some are doing this so well that you could take their logo off and still know who it's from)

Plus, when I need that creative spark, I have ...

  • Tons of subject line ideas
  • Thousands of design/layout samples
  • Clever copy ideas
  • This list just goes on!


If you are searching for ways to improve your e-mail campaign response ... want to track the e-mail efforts of your competitors ... or see the e-mail campaigns of major players in the digital marketplace ... the Email Campaign Archive is the place to do it.


I've been given approval to offer everyone a $100 savings if you order before May 31, 2011. Just use discount code: EMAIL

The ECA archives nearly 500,000 email campaigns ... tons of data and a sample PDF of each and every email -- all searchable by company, category and more!

Hope to see you in there soon.

Best --


Peggy Hatch
Patty Perkins
VP Strategic Marketing Services
DirectMarketingIQ



P.S. Need more information or a demo? Contact Kathy Kling, our Email Campaign Archive guru, for more information. You can reach her at either: kkling@napco.com or 800-777-8074 (215-238-5361 rings on her desk!).

Phone: 800-777-8074 or 215-238-5482
Fax: 215.238.5412