In the modern business world, content marketing is more than just white papers and webcasts. Today's cutting-edge organizations are constructing strategies that adaptto buyers who are constantly changing the way they research and buy.

Discover how to effectively engage the right prospects with the right content, maximizing effort and return.

In this informative guide you will learn to:

• Construct a solid content marketing program with the right frequency and types of content
• Complement buyer personas with marketing content todrive conversions
• Create a powerful mix of content and social media to drive results and demand

Download the Content Marketing Success guide today, and discover how to mitigate risk in the buying process, boost content registration and re-purpose your existing content.

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