The New Face of Email:
Integrating Social, Triggers, Rich Media and Personalization into B-to-B mailings and More!

Tuesday, June 14th, 2011
2:00 p.m. ET/11:00 a.m. PT

Email is more popular than ever, but it doesn't look the same. Static inboxes have gone the way of the dial-up connection. Facebook is getting in the inbox game. "Traditional" email is adding social capabilities and social is tied to real-time search results. Marketers who don't understand the latest email marketing techniques will be left in the dust.

This webinar will help marketers get the most out of their email prospecting efforts by leveraging the latest, proven multichannel email techniques.

Marketers will learn:

• How the most engaging emails today feature conversations and offers tailored to customer preferences and motivations.
• How social media can open the door to conversations, but emails lead to sales.
• How to use sequenced emails to build on each other and toward a purchase.
• How to integrate user-generated content, rich media and personalized messages to yield the best results.

Come to this session armed with your questions. You'll be able to submit questions directly to our panelist for a live Q&A session during the hour.

Sponsored by Infogroup

For more information, and to register, click here.

Can't make it on June 14th? No problem! Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.