There are over 600 million people on Facebook today and 1 out of 4 will buy from a brand's fan page this year. You want to ensure that when they do, they are purchasing from you.

In this webinar, Paul Chaney, Social Media Director at Practical eCommerce, and Taylor Duffy, Senior Product Marketing Manager at Zmags, will define the landscape for money-making social media opportunities, and lay out the critical steps to generate a revenue stream from your social community without alienating Fans and followers.

Key Discussion Points:

• Money-Making Opportunities. The opportunity for companies to monetize social relationships.

• Selling Tools. How social media participation has evolved from a marketing tool to a selling tool.

• Social Commerce Options. What options are available to participate in social commerce.

• Checklist for Success. How to launch your own social commerce campaign — a checklist for success.