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 | | A B2B QUICK STUDY WEBINAR Buyer Persona Workshop Wednesday, June 29, 2011 1:30 p.m. - 2:00 p.m. ET |
Hi Carla, Join B2B marketing stategist Ardath Albee and MLT Creative's inbound marketing creative director, Martine Hunter, as we share how to build and use B2B buyer personas. In this quick 30-minute webinar, Ardath will take a look at this key element in B2B content marketing that will help you: - Uncover your buyers' pain points and challenges
- Go beyond demographics and humanize your customers
- Use a uniform method for building an array of personas to support your messaging
After the webinar, all attendees will receive a complimentaryB2B Quick Study Worksheet featuring steps to building your own B2B buyer personas. | | | About Ardath Albee
Ardath Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She is also the author of eMarketing Strategies for the Complex Sale. She helps her clients create customer-focused e-Marketing strategies that generate more sales-ready prospects.
B2B Quick Study Webinars feature relevant and timely topics delivered quickly for the busy B2B marketer who needs to stay informed. So refill your coffee cup or grab your brown-bag lunch and join us.
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| | WEBINAR DETAILS | Date: Wednesday, June 29, 2011
Time: 1:30 p.m. ET / 10:30 am PT
Duration: 30 minutes
| Speaker:  | Ardath Albee CEO
Marketing Interactions, Inc.
| | Host: | | |  | | Martine Hunter
Creative Director
Inbound Marketing
MLT Creative |
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ebinar Details |
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