Wow! What a mad marketing month…31 articles in 31 days! We hope you have enjoyed reading and learning from ourMay Marketing Madness posts, a month long tribute and daily guide to the world of online marketing.
A special thank you goes out to all of our guest bloggers for their wonderful contributions.
In case you missed out, here are just a few of this month’s top posts by some of the web industry’s leading influential figures.
Turning visitors into customers can be hard and even harder if you don’t know exactly what they want or how to convince them to take action. Learn about nine common reasons why visitors don’t convert—and some tools to help you find out why.
CEM Analytics tools provide a field-day for classic Web and UI analysts. This post details a whole other side to CEM Analytics that often gets ignored and should get more attention both from tools and practitioners.
The most critical part of the web analytics process is making changes. Deciding what changes need to be made can often be very difficult. That’s where website testing comes into play! Learn about the basic premise behind A/B testing here.
Not sure if your site’s searchers are getting what they need from your search system? Then there’s good news: somewhere in your organization, searchers’ queries are being logged. Find out how to extract this goldmine of user research and insight and use it!
