Photobucket
Photobucket Photobucket Photobucket
CLICK ON THE GRAPHIC ABOVE TO HEAD TO ALL OF TODAY'S NEWS STORIES
Thursday, June 16, 2011

Optimized Reviews May Be The Next Local SEO Edge

SEARCHNEWZ.com



By: John Jantsch
2011-06-16

I've suggested often that reviews in your Google Places and Yelp pages have become a very necessary aspect of trust building as well as local SEO. So much so that getting proactive in stimulating reviews in all the right places must be on the checklist of marketing action steps.


Optimized Reviews May Be the Next Local SEO Edge
Optimized Reviews May Be the Next Local SEO Edge

Earlier this week Google added an interesting twist to Google Maps searches called Descriptive Terms that injects another dynamic - search optimized reviews. Google has started indexing local search results with phrases that accompany things like reviews. So if you search Marketing Agencies Kansas City, MO you get one set of listing and if you add something like "digital work" to the search the list changes based on words in the reviews.

Right now this is just a Google Maps function, but Google claims it will spread in Place search on Google.com and Google Maps for mobile soon!

Better start suggesting keyword phrases for those reviews people are anxious to write.






About the Author:
John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.