Capitalizing on the Tablet Explosion:
Merchandizing, Marketing, and Commerce

Few anticipated the impact of the iPad's arrival – less than 2 years after its launch, over 25 million have been sold and the tablet has officially become everyone's favorite content consumption device. Despite the rapid consumer adoption, few retailers have effectively converted tablet users to shoppers.

With all the convenience of a mobile phone and the screen size and interactivity of a computer, the tablet has the potential to finally make online shopping as effective a channel as the in-store experience.

This webinar will offer retailers practical advice on incorporating the tablet as another winning merchandising strategy. It will cover:

• Sophisticated merchandising
• Impulse buying
• Mobile viewing

The live, one-hour webinar will occur on Tuesday, July 26, 2011, at 3:00pm EDT/12:00pm PDT.

Sincerely,
Zmags