The best person to build your social media strategy is you. And we just made it easy.

We took the best social media research out there: Marketing Sherpa's Social Media Roadmap and 2010/2011 Benchmark Reports. We turned it into an interactive tool that lets you create a custom strategy tailored exactly to your needs.

In just six steps, you drag–and–drop your goals, answer questions and select the route and resources that are right for you. The tool does the rest, building you a 35–page workbook with a detailed plan based on your choices. You'll find insight, next steps, worksheets, links to resources, and data that shows you where you stand compared to your industry peers.

Explore it at your own pace, decide where you want to go, and even take away a blank workbook if you want to do it alone. You're in control—and it's totally free!