Thursday | July 21, 2011 | 1PM ESTDelivering a fast and reliable website is critical to achieving business results. Research shows that a one second delay in website load time decreases conversions by 7%. That is quite significant when you are Delta Air Lines. What You Will Learn:
Our featured speaker, Faiz Ahmad, Director of eCommerce Channels at Delta Air Lines, will share Delta's best practices for maintaining a top performing website that achieves their business goals. Join Delta's Ahmad and Compuware's performance expert, Matt Poepsel, to learn: - About the impact of web performance on customer experience and business goals
- How Delta Air Lines integrates performance metrics to overall website success metrics
- How marketing and IT at Delta work together to optimize customer experience
- Best practices for improving your own customer experience without slowing down your site
 Faiz Ahmad, Director of eCommerce Channels, Delta Air Lines
Faiz Ahmad manages the eCommerce channels across delta.com, mobile, kiosk, social commerce and the associated digital customer experiences at Delta. In this role, he's responsible for driving increased transactions, delivering an exceptional digital travel experience and achievement of corporate objectives. Faiz manages the eCommerce business initiatives from conception to implementation to delivery with quantifiable results. He oversees a team of marketing professionals responsible for the development and implementation of the product roadmap, product strategy, day to day management and oversight of the eCommerce channels working closely with Delta's leadership team, other areas of the marketing organization and the technology team to deliver and produce results that improve Delta's customer experience.
Matt Poepsel, VP Performance Strategies, Compuware
Matthew Poepsel leads the APM Strategic Services team for Compuware Corporation and has worked in the Web performance management field since 1999. In his time at Gomez and later Compuware, Matt has worked with Internet teams from leading brands including Amazon, Best Buy, Expedia, and USA Today. Matt is a recognized expert on Web performance management including web optimization, SLA management, and what's required to build a performance culture. Today, Matt is responsible for the Gomez benchmarking service as well as thought leadership and educational offerings.
|
