Photobucket
Photobucket Photobucket Photobucket
CLICK ON THE GRAPHIC ABOVE TO HEAD TO ALL OF TODAY'S NEWS STORIES
Tuesday, August 2, 2011

Build Your Business at a New Low Price

STORYWORLD
CONFERENCE+EXPO
OCTOBER 31 - NOVEMBER 2, 2011
San Francisco
StoryWorld Conference + ExpoHotel & Travel

August 2, 2011

CONTENTS

Build Your Business at a New Low Price

Discover the Marketing Value of Storyworlds

Wondering if StoryWorld Is For You?

Build Your Business at a New Low Price

One intriguing benefit of transmedia storytelling is how it expands a narrative in multiple directions at once, multiplying its business and creative potential. Telling various characters' stories through different mediums, providing back story or insight through social media, letting fans interact with the storyworld through games and websites—the potential, and the possibilities, are exponential.

And now StoryWorld Conference + Expo is making it exponentially more essential that you attend —we've expanded the program to include recognized leaders in all aspects of transmedia creative and business development, and we're offering "priced to sell" early-bird rates to make it easier for you and your colleagues to attend our Oct. 31 – Nov. 2 conference in San Francisco.

Register for StoryWorld by August 31 and you'll automatically save $200 off your registration—for a total cost of just $395!

Discover the Marketing Value of Storyworlds

Check out the a-list entertainment professionals taking part in StoryWorld's first session, a discussion of the big picture—why this is the transmedia moment, and how you can dive in and benefit.

From Stories to Storyworlds
A Panel Discussion with

  • Jean-FrancoisJean-François Rodriguez, Head of Gaming and Transmedia for France Telecom's Orange networks, responsible for the hit Detective Avenue
  • Zak Kadison, Chairman, President & CEO of Blacklight Transmedia; currently partnering with Imagine Entertainment to produce and develop The Runner for film and other platforms
  • Liz Rosenthal, Founder and CEO of Power to the Pixel, an organization that supports the film and media industries in their transition to a digital age.
  • Moderated by Brian Seth Hurst, CEO and Executive Producer, The Opportunity Management Company. Brian is an expert at maximizing the opportunities presented by technologies and changing the way audiences receive, share and interact with content.
Storyworlds have huge value. A robust and well-researched storyworld can support multiple characters and multiple stories across multiple media, engaging with audiences across a variety of platforms, timelines and territories.

This panel of high-profile industry professionals will gather to discuss why the entertainment industry—from gaming to mobile, cable network to film to comic books—is so focused on extending and building storyworlds at this particular moment. You'll learn about the methods of extraction and immersion they're building into storyworlds and take a look at the media partnerships they see as having the most potential. And you'll also find out why well-developed storyworlds are a goldmine from a marketing perspective.



Wondering if StoryWorld Is For You?

StoryWorld is an essential conference for anyone who works in the publishing and entertainment industries—from writers and editors to game developers, filmmakers, producers and marketers.

Don't miss this opportunity to spend three days learning how to profitably build and extend narratives across multiple platforms.
REGISTER NOW! »

Sign up by August 31 for maximum value!

SPONSORS

If you are interested in sponsoring or exhibiting at the StoryWorld Conference + Expo, please contact Jennifer Affrunti at 678-324-1539 or jennifer@expoincorporated.com.