Vocus Social Media Strategy Builder Sees 11,500 Users Sign Up in Six Weeks
Free online tool has helped 11,500 businesses and users create custom social media strategies, based on market-leading MarketingSherpa research and data
ShareThis 
There is no one-size-fits-all solution; rather, each organization needs a strategy tailored to its specific objectives. This is what our new tool offers, free of charge
Lanham, MD (PRWEB) August 23, 2011
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, has seen 11,500 users sign up for its new social media strategy tool, a free online app that lets businesses build custom social media strategy frameworks in six simple steps.
Developed using expert data from MarketingSherpa, the tool features an intuitive interface allows that allows users to drag-and-drop their goals and answer a series of questions to select the route and resources that suit with what they want to achieve from Facebook, Twitter, LinkedIn, blogging and more. The tool then generates a custom 35-page workbook featuring a detailed plan based on each user’s needs, as well as links to resources, worksheets and next steps. Blank workbooks can also be downloaded and completed at users’ convenience.
The tool, which takes 10-15 minutes to complete, guides users through six simple steps:
1. Setting goals
2. Determining social media maturity
3. Identifying potential challenges
4. Targeting the right audiences
5. Determining how to track and measure success
6. Selecting tactics
“As more companies become active in social media, creating a social media strategy is vital“, says Kye Strance, Director of Product Management at Vocus. “However, many businesses are still overwhelmed with the amount of information available and unsure which tactics are right for them. There is no one-size-fits-all solution; rather, each organization needs a strategy tailored to its specific objectives. This is what our new tool offers, free of charge.”
The tool is the latest in Vocus’ earned marketing suite of products which help businesses and individuals reach and influence buyers where they are looking – online and through the media.
About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.
# # #
