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Thursday, August 18, 2011

Why Can't You Measure ROI On Mobile?

A research bundle on mobile trends and best practices
Download this independent report:

http://aj.600z.com/aj/107550/0/cc?z=1&b=107543&c=107549


Mobile marketing today is often compared to web marketing of the late
'90s. Marketers are just starting to evaluate their mobile marketing
opportunity, yet some marketers are racing to reach, engage, and
convert visitors via mobile. Will you get left behind as your
competitors invest and optimize their mobile marketing, or are you
prepared for the race?

This mobile research bundle contains Forrester's research: "Mobile
Channel Strategy: An Overview." As part of this bundle, you may also
download Adobe research on consumer usage across key verticals like
travel, entertainment, media, and retail.

This mobile research bundle includes:

* Forrester's research on key mobile trends to watch
* Adobe research on consumer mobile usage and best practices for
marketers
* How marketers are measuring mobile campaign ROI

If you're like most marketers, it's likely your mobile strategy is
still in its infancy. Download this mobile research bundle to get
access to expert strategies, steps to take, and case studies from
marketers like you who have increased mobile marketing's contribution
to their bottom line.

Download this independent report:
http://aj.600z.com/aj/107550/0/cc?z=1&b=107543&c=107549