PRLog (Press Release) - Aug 30, 2011 - St. Louis — A recent survey of advertising agencies shows 65 percent of them are pulling TV ad dollars and allocating them to online video.

Equally significant, the survey conducted by San Francisco-based BrightRoll, the world’s largest video ad network and online video advertising service, also says “a fundamental shift” is taking place in the way Americans are viewing video as online video becomes a powerful tool for engaging today’s audiences.

These trends aren’t surprising in light of a 2011 Pew Research study showing more than 70 percent of Internet users now watch video on their computers, which is prompting businesses of all sizes to find creative and affordable ways to use Web videos. These include virtual tours, product demos, marketing videos and corporate videos.

Virtual Sales Pitch, a St. Louis-based Web video production firm, says Web video grows more powerful each day because it accounts for more than half of all Internet traffic. In addition, prospects are six times more likely to remember visuals rather than text alone according to the video presentation company.

Video delivers a compelling, consistent marketing message every time and it’s visual so chances are greater that it will be remembered and drive sales.

Video stands out and quickly conveys what a company sells and why the user needs it. Equally important, video makes connection with prospects before the salesperson is involved and funnels leads to sales, VSP says.
Video delivers a compelling, consistent marketing message every time and it’s visual so chances are greater that it will be remembered.

Web videos are also exceptionally versatile and have many applications because they:


▶ Are easily sent by email.

▶ Can be used on sales calls.

▶ Draw traffic to a website.

▶ Can be used at trade shows.

▶ Are easily forwarded and can go viral through email and social media.

▶ Are media agnostic (work on Web, smartphone, pads, TV).

About Virtual Sales Pitch

Virtual Sales Pitch creates unique video presentations quickly and easily that clearly explain what companies offer, delivering a compelling presentation to prospects before they speak with a salesperson. VSP videos engage viewers, guiding them to pick up the phone and take the next step in the sales process. Videos are easily forwarded, allowing company messages to reach more people than ever. As a result, VSP videos increase sales and decrease advertising costs. Founded in 2009, Virtual Sales Pitch is owned by Cyber World, LLC, in St. Louis.


Contact: Ron Kane, ronk@vspitch.com, (636) 375-0905