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Free eBook Outlines Cutting Edge Market Research Techniques Research Rockstar Offers “Think Outside the Survey” as Free Download
A new, free eBook from market research training company Research Rockstar offers market research professionals fourteen powerful suggestions for convincing skeptics and gaining powerful customer Insights.
This eBook can help market research professionals address skepticism among business professionals, who often dismiss market research as an unreliable data source because they assume it is always dependent on surveys and focus groups.
Marlborough, MA (PRWEB) October 25, 2011
Research Rockstar president Kathryn Korostoff is well aware of the questions being raised about the reliability of market research data. Data that often depends on expecting survey or focus group participants to share their honest opinions and accurately report their own behaviors. That's why Think Outside the Survey, a new eBook available as a free download on the company website, describes fourteen methods grounded in the latest theories for fresh, objective customer insights. The eBook is designed to raise awareness that there is much more to market research than surveys and focus groups.
Included in the fourteen methods covered in this eBook are some current hot topics, such as biometrics,Facebook polls, idea management, and social media research. Mentions of related platforms are included, such as those from Ask Your Target Market, Clarabridge, IBM, NetBase, SurveyGizmo and others.
“Think Outside the Survey addresses two needs,” says Korostoff. “First, research professionals who are dealing with increasing skepticism towards market research can use this as an educational piece—to share with cynics and raise their awareness that market research is not just defined by surveys and focus groups.”
This eBook can help market research professionals address skepticism among business professionals, who often dismiss market research as an unreliable data source because they assume it is always dependent on surveys and focus groups.
Korostoff continues, “The second need addressed is that this eBook can be used by marketing and market research professionals to challenge their own thinking about customer insights. With this free eBook, we're raising awareness of a fresh, broad tool kit of ideas that completely transcends well-known market research shortcomings.”
The eBook is available for free download, and sharing is encouraged. Korostoff adds, “It has always been an important part of Research Rockstar's mission to educate and inform everyone involved in market research, from professionals to end users. I hope that this eBook is widely shared to spread the word that it is possible to think outside the survey.”
All are invited to visit http://www.researchrockstar.com/think-outside-the-survey-free-ebook and get the free download. On-site presentations of the eBook’s content are being scheduled for December 2011; for more information, please contact sales at 508.691.6004 ext 701 or email Cathy Leonard at CLeonard(at)ResearchRockstar(dot)com
About Research Rockstar
Research Rockstar delivers training tips and tools to busy professionals seeking market research excellence, online or in person. Research Rockstar clients are actual buyers and users of market research services, people who need to find, buy, and manage market research resources.
President Kathryn Korostoff is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years she has personally directed more than 650 primary market research projects, published over 100 articles in various magazines, and presented at several professional conferences. Kathryn can be contacted at kkorostoff(at)researchrockstar(dot)com or via Twitter @ResearchRocks.
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