How to Build a Successful Social Media Campaign

Business-to-business marketing has shifted profoundly in the last several years. Today it’s widely recognized that talking at business customers is not as good as talking with customers; this is the essence of social media campaigns.

Like other traditional marketing campaigns, social media campaigns require thoughtful planning and implementation. This guide, "How to Build a Successful Social Media campaign," covers the seven critical steps to execute a successful social media campaign. They are:

1. Plan Your Campaign
2. Create Great Content
3. Set-Up Landing Pages
4. Create Optimal “Lure Language”
5. Distribute Links via Social Media Channels
6. Track and Monitor
7. Iterate and Refine

Begin planning your most successful social media campaign today. Download Now.