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While some brands are failing to adapt and falling by the wayside, others are taking advantage of this opportunity by creating smart, meaningful customer engagement campaigns that are earning them huge returns.

Beltsville, MD. (PRWEB) October 28, 2011

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, has announced a free webinar, The Rules of (Smarter) Engagement on Tuesday, November 1st at 2.00pm ET. The host is Brian Solis, principal at Altimeter Group and recognized as one of the most prominent thought leaders and published authors in new media.

As people increasingly turn to social media for information, businesses are being forced to adapt to a changing consumer base that is more vocal and powerful than ever. While some brands are failing to adapt and falling by the wayside, others are taking advantage of this opportunity by creating smart, meaningful customer engagement campaigns that are earning them huge returns.

“Conversations will transpire with or without us and it’s through meaningful engagement and the introduction of useful content that we can earn ongoing relevance,” says Solis.

Brian will discuss how to:

• Close the gap between what your audience wants and what you think they want
• Avoid the repetitive, one-way messaging that gets you culled from people’s social streams
• Turn your customers into your sales force with shareable new media experiences

The free, one-hour webinar will be held on Tuesday, November 1, 2011, at 2:00 p.m. EST.

To register and find out more, please click here:http://bit.ly/vRDluB

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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