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Tuesday, October 4, 2011

What The New Facebook Features Mean For You Business: Webinar


With the recent updates to Facebook it's clear that, in a single day, the way we interact with social media can change, and we recognize it's a challenge to keep up. To help our fellow owls, HootSuite University is releasing exclusive content to help educate users about these new features, as well as the implications for businesses.

New Facebook Features for Business


HootSuite University is pleased to feature the bubbly social media leader, speaker, and author, Mari Smith. Mari is renowned in the world of social media and "Relationship Marketing," having co-authored the bookFacebook Marketing: An Hour a Day, and spoken alongside the likes of Richard Branson, the Dalai Lama & Tony Robbins.

In this presentation, Mari makes sense of the recent Facebook changes and explains the potential impact they will have on businesses using the social network.

In this HootSuite University lecture, Mari explores:

  • The new Subscribe feature: should you turn it on and create a new marketing channel?
  • How to optimize the new Share feature on fan pages.
  • How the Ticker, Timeline, and new Open Graph affect businesses.
  • How to publish content for engagement and viral visibility.
  • Tagging and sharing etiquette.
This feature presentation is one of many in HootSuite University's growing library of social media content, and is available to the public for one week only.

Learn More with HootSuite University

HootSuite University is an online learning program aimed at delivering best in class education about HootSuite and social media marketing. In addition to instructional video lessons and HootSuite Certification program, HootSuite University also hosts a Lecture Series featuring the most knowledgeable practitioners in the social media marketing industry.