While already offering the lowest prices on promotional products online, industry leader Branders.com steps up the game by launching items discounted 50 to 70% off store rates. The move is expected to build and sustain brand loyalty in the coming year.

The products comprise 10 of the web store’s best-selling giveaways, launched in a clearance sale newsletter via e-mail to all customers registered at Branders.com. Bannered “Everything must go,” the clearance sale is expected to give customers Groupon-like savings that cannot be found anywhere else online.

The selection covers an assortment of corporate giveaways and trade show staples clients can use for marketing campaigns any time of the year. Items include an attractive trade show trim tote originally priced $3.26 on the website but is now marked down to only $1.63, or 50% off its store price; a webbed strap key tag with metal and plastic attachments, now only $0.70 from its original $2.34, giving buyers 70% in savings; and a clear PVC binder pouch discounted at 60% from its old price of $2.86 to now only $1.15.

A digital frame key ring, which recipients can use to display multiple photos, was $18.18 and is now on sale at 50% off, or $9.09. An executive pen that makes for a handsome corporate gift is also available at 50% off its original price, from $1.61 to only $0.80 each.

Apart from fostering brand loyalty in customers, Branders.com’s year-end clearance sale is an opportunity for the company to clear old inventory and stock up on a new set of products to add to its 2012 catalog.

“We want our customers to be able to take advantage of these items with unbelievably low prices they won’t find elsewhere. These items are limited in stock and need to be cleared out of our warehouse to make room for new and unique products in the next 12 months. Customers should call in quickly to order so they don’t miss this once-a-year offer,” said Joie Fuentes, Branders.com Marketing Director.

The clearance sale prices are exclusively for e-mail subscribers at Branders.com, valid only for a limited time and while supplies last. Those new to Branders.com can easily sign up and register on the website so they can get similar exclusive offers via e-mail regularly.