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As social media continues to transform our industry, the most switched-on PR leaders are discovering a set of new techniques and practices that will put them ahead of the game and earn them huge influence in their organizations.

Beltsville, MD December 01, 2011

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, has announced a free webinar, The Eight Techniques of the New PR Champion, on Wednesday, December 7 at 2.00pm EST. The host is Deirdre Breakenridge, CEO of Pure Performance Communications, speaker, and author of PR 2.0 and Putting the Public Back in Public Relations.

A new kind of PR champion is emerging, says Deirdre Breakenridge. As social media continues to transform our industry, the most switched-on PR leaders are discovering a set of new techniques and practices that will put them ahead of the game and earn them huge influence in their organizations. Deirdre will discuss what those new techniques are and how to implement them – including:

• The technique for building stronger, more meaningful connections
• The technique for creating efficient internal sharing processes
• The technique for planning more effectively with new technology
• The technique for measuring and mastering the metrics
• The technique for dealing with a fast-escalating crisis

The free, one-hour webinar will be held on Wednesday, December 7, 2011, at 2:00 p.m. EST.

For a preview video on the Vocus Blog, click here:http://bit.ly/w2zeRn

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today’s customer-led buying process. Vocus is used by more than 40,000 organizations worldwide in seven languages. For more information, please visithttp://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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