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Thursday, December 8, 2011

Want to learn more about Branding and Marketing for Small Business?

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Want to learn more about
Branding and Marketing
for Small Business?

Consider Participating in Two
Upcoming Events



On Monday, December 12th, (from 2 to 3PM), I'll be leading the FREE webinar:

What do you STAND for? Why Branding Matters to Small Businesses

Your brand can be your greatest asset during good times and bad. A strong brand elevates your business above the competitive fray. So how do you make your brand stand for integrity, character, quality, effectiveness, and reliability?

No matter if you’re a large corporation or a solo-preneur, those are the qualities that your brand should bring to the customer's mind.
All businesses, regardless of their size, age or locations, have a brand identity. It is the sum of the good, the bad, and the ugly of your business reputation. It’s defined by the way your receptionist says "hello" and the music your customers hear when placed on hold as well as by the quality of your service and products. Your brand is the result of what you promise and how well you deliver on that promise.

What you deliver REALLY matters in a small business – you cannot afford to make false promises. The goal of this FREE webinar is to present the elements of good branding and demonstrate how small businesses and start-ups can define or refine their brand.

I will challenge your assumptions; give you best practices that are practical; and help you solve real-life problems. I'll give you understandable information that you can use immediately to make your business more visible and more highly regarded.



This coming Saturday, December 10th, I'll be on the SCORE panel,

Developing Your Marketing Strategy

Developing and implementing an effective marketing strategy is a key element in operating your business successfully.

As a business owner, you must understand the environment in which you are selling your products and/or services, the needs and wants of your target market, the most effective ways of delivering your message, and the strategy and tactics of attracting prospects and converting them to customers. Critical to achieving your business goals is building a strong and individual brand identity.

Click here to learn more about this comprehensive, full-day event