Activating Your Socially Connected Business

Join experts from IBM along with John Lovett, author of the groundbreaking book, Social Media Metrics Secrets, to learn how to measure digital activity by understanding what it means to your unique business. Get the best practices you need to organize, socialize, and kick-start your social media metrics.

Launching into social media with a well-defined strategy with the right metrics is exponentially better than jumping in before you’re ready. Find out how to make sure your resources, technologies and measurement strategies are tuned into your entire business.

You will learn:

• The importance of planning ahead and collaborating on metrics before you launch a campaign
• How to avoid getting brand-jacked by social media savvy consumers
• Ways to continually optimize results by adapting metrics as your business needs change