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Friday, January 20, 2012

7 Habits of Highly Effective SEM


Search engine marketing (SEM) is not magic. In fact, the tenets of SEM aren't hard to pick up; the knowledge and tools needed to run a successful SEM campaign are available to anyone who knows how to google. Good SEM, however, is a huge undertaking. Success is the result of hard work, a comprehensive scope, and diligent adherence to best practices.
  • Choosing the Right Search Engines
  • Choosing the Right Keywords
  • Creating the Right Ad Text
  • Setting the Right Bids
  • Creating the Right Landing Pages
  • Setting Up the Right Reporting and Tracking
  • Creating the Right Targeting
The Seven Habits of Highly Effective SEM - Click Here