It is apparent that search giant has learned nothing from their previous mistake, this time around though, Google cashed on upcoming London Olympics 2012 fever. Ads like illegal Olympic ticket resellers, ads for cannabis and ads for fake UK passports were said to be doing rounds online, until they were taken down. This matter was brought to BBC's notice by a consumer, who grew suspicious of its legality, when she was asked to fax her signature for completion of ticket purchase. She was purchasing her tickets through LiveOlympicsTickets, an illegal Olympic ticket reseller, appearing on Google's AdWords. Please be noted, that it is a crime in the UK to sell/resell Olympics tickets without the permission of organizing committee.

The latest incident highlights an everlasting problem at Google, and proves it is going through conflict of interests, made evident by raising profit from the very ads they say they are committed to monitor. Though Google has accepted they have done the illegal but they still haven't paid the price for breaking the law. This matter is sure to evolve in coming days with a trial against Google, most probably on cards.