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Tuesday, January 17, 2012

Email Marketing in 2012: What the Experts Are Saying

Industry experts, reporters and bloggers share their insights and predictions on how email marketing will change in the coming year from a poll conducted by MailerMailer.

Simon Tam, The Slants, LLC Director of Marketing

Simon Tam, The Slants, LLC Director of Marketing

Quote startEmails are going to aim for higher levels of engagement.Quote end

Rockville, MD January 17, 2012

A poll conducted by MailerMailer, asked nine reporters, business bloggers and industry experts where they thought email marketing was headed in 2012 and what email marketers can expect to see in the coming year.

From challenges that marketers may face to evolving trends that will help increase customer engagement, these experts offer many valuable insights in Email Marketing: What's in Store for 2012?

Here's a quick glimpse into some of the predictions and insights from these industry experts:

  • "Email will become more relevant"
-Tyler Garns, Director of Marketing of Infusionsoft

  • "People should create shorter, more focused mailings."
-LisaMarie Dias, Owner of LisaMarie Designs

  • "Rising popularity of mobile and smartphones will continue, so more emails will be optimized for mobile viewing"
-Andrew Schrage, from Money Crashers

  • "Businesses will bring their email engagement 'in-house' and not outsource it."
-Justice Mitchell, VP Interactive & Social Creative Director or

Download Email Marketing: What's in Store for 2012? for more industry predictions.

Several trends and technologies spent 2011 competing for the attention of small businesses and consumers everywhere. From mobile marketing and iPad adoption to location-based marketing and QR codes, businesses had to keep up with the quickly-evolving trends or fall far behind their competitors.

In 2012, "more companies will leverage educational content in their email marketing efforts," says Raj Khera, CEO of MailerMailer. "This will increase reader retention and promote the company as a thought leader. The end result will be more loyal and responsive customers."

Download your copy of Email Marketing: What's in Store for 2012?

About MailerMailer
MailerMailer is an award-winning, easy-to-use email marketing service that combines an elegant user interface with powerful message creation features and sending capabilities to make non-technical people look like email marketing geniuses. A free trial of this email newsletter service is available at

MailerMailer is part of a series of sites run by Khera Communications, which includes discussion group management tool DiscussThis, small business resource site in addition to personal and business goal setting site