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Friday, January 27, 2012

Google Confirms Panda 3.2 Update

By: Navneet Kaushal

In 2012, Google has continued its Panda Update with a Panda 3.2 update rolled out on January 18, 2012 (estimated date of the roll out). Google has revealed to search industry professionals that it has done a data refresh of the Google Panda algorithm with no algorithm changes. Webmasters experiencing ranking changes were discussing this on theWebmasterWorld forum for the past couple of days.

Some sites had lost their rankings while the ones hit earlier were seeing higher SERPs- indicating a data refresh undertaken by Google.

However, now Google has sent out a statement confirming the update in the past week- minor update that was just a data refresh of the Panda update. Google has been quoted, "We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year."

This data refresh has been termed as the Google Panda 3.2, and since Google said this was rolled out about a week or so ago, search experts have estimated the date to be January 18, 2012.

The Panda 3.1 update came in during November 2011. After that Google gave a respite to webmasters over the holidays with an announcement of no Panda updates during holidays.

In the New Year this is the first data refresh/update and has been termed as the Panda 3.2. The Panda Updates Timeline goes back to February 24th 2011, when the Farmer Update was rolled out. The algorithm designed against content and link farms wen international on the 11the of April 2011, when it was rolled for the English sites outside the USA. In the last week of September, the Panda 2.5 was rolled out and there were a number of tweaksmade to the algorithm by Google.

About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.