This white paper serves as an educational resource for those looking to embrace new marketing technologies and explores innovative ways to create unified marketing campaigns across multiple channels.

Saratoga Springs, NY January 04, 2012

Informz, a leading email marketing service provider for the association and nonprofit industries, released a new white paper today that guides marketers through creating an integrated marketing strategy across email, mobile, social, video and web.

The new white paper – Connecting the Dots in Today’s Marketing World – is available for free download from the Informz website. This guide will provide tips for creating a more connected marketing strategy that simplifies and unifies your marketing activities across multiple channels.

“Today marketers have more marketing vehicles available to them than ever before and customers and members now expect to engage with an organization on multiple channels,” said Joe Tyler, CEO of Informz. “This white paper serves as an educational resource for those looking to embrace new marketing technologies and explores innovative ways to create unified marketing campaigns across multiple channels.”

The white paper explores:

• Creating mobile-friendly email campaigns.
• Introducing text messaging as a way to deliver specialized content in addition to email.
• Encouraging email readers to continue the conversation on your social sites.
• Using social media listening as a way to create content that people are interested in.
• Creating videos as a way to send engaging content.
• Combining your web and email analytics to gather valuable insight and create more targeted marketing messaging.

For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x 208 or ely(at)informz(dot)com.

About Informz:
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.

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