FOLLOW US ON FACEBOOK!
Promotional Products Require 5 Crucial Steps To Make An Impact
In today's economic climate, too many people are rushing their promotional product purchase without a clear targeted end game. Promology101 CEO, Joe Boccelli, has identified 5 crucial steps to choosing the perfect promotional product.
Promotional Products Educate, Inform & Excite
Atlanta, GA... January 19, 2012
Promotional products referred to as ‘trinkets and trash” are exactly perceived that way by recipients.Promology101, an Atlanta based promotional products supplier, challenges customers to embrace a 5 step process to choose the perfect promotional product.
Step 1 - Who is the intended recipient?
Each intended recipient of a give-away should be treated and targeted differently because of a different desired outcome based on a unique objective. Determining the recipient provides the opportunity to receive promotional product ideas that are more specific to a targeted end-game. For example, music download cards are a popular give-away idea for career fairs targeting college students but they may not be as appropriate for a senior sales staff kicking off a sales campaign.
Step 2 - "Why" purchase a particular promotional product?
To Motivate a prospect? Thank a customer? Incentivize an Employee? Cultivate a relationship? Reward loyalty? Create Awareness? Direct to a website or landing page? Create a "call to action"? Introduce a new product or service? Promote Safety? Increase prospect appointments?
Promotional products shouldn’t be purchased just because it is the "right thing to do", they should be purchased with a clear understanding of its intended objective. Promotional products without results are an expense. Promotional products that create results are an investment creating growth.
Step 3 - "What" is the budget?
Promotional products come in a variety of options and a very overwhelming variety of price points. Understanding a budget allows a distributor to find the best solution within a budget’s parameters.
Step 4 - “When” to Purchase.
Too often, businesses do not plan well ahead of time for important events or projects. Not planning ahead of time forces rushed purchases that lack creativity and a focused objective. It is important to develop a promotional marketing calendar that alerts you "when" to purchase your promotional products for upcoming events or projects. Utilizing a promotional marketing calendar helps plan ahead and allows the opportunity to explore more elaborate and fully customized promotional products. Whether it is n inexpensive trade-show giveaways or apparel for a more complex uniform program, the same theory applies. Better options lead to better results.
Step 5 – “Where” to Purchase
It may be the last step in the crucial step sequence but is certainly not the least important. Once all of the important criteria for a promotional product purchase has been identified, all efforts will fall short without a trusted partner. For more information about choosing the perfect promotional product or to receive education white papers, please contact sales(at)promology101(dot)com
###
