Going Mobile, Getting Social:
7 Strategies for Success

How to Combine the Science of Mobile with the Art of Social Marketing

Mobile is unique. It's interactive, it's portable, and it makes it possible to deliver content that's relevant because it's based not only on past and current behavior but also on a customer's situation and location—in real-time. And that relevancy translates into greater value to the user, as well as increased opportunities for marketers.

Join multichannel marketing expert Akin Arikan to learn how to define a mobile strategy that supports your business goals, and get expert tips for leveraging social media and analytics in order to make every mobile investment count.

Join us and you will learn:

• How to avoid the traps many mobile marketers fall into when it comes to creating a mobile marketing strategy
• Ways expert marketers are integrating social media with mobile marketing to provide relevant, engaging content
• The importance of integrating mobile with other channels to meet the needs of your customers at every stage of their lifecycle

Register for the Webinar >

WEBINAR

Thursday, March 1, 2012
10:00 am Pacific
1:00 pm Eastern
Duration: 1 hour

Presented by:
Akin Arikan
Author and
Interactive Marketing Evangelist,
IBM - Enterprise Marketing Management