Video adds a personal, powerful dimension to your emails that engages viewers and builds relationships with them."
Dan Forootan
StreamSend Email Marketing

Sacramento, CA February 27, 2012

StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, is releasing its Email + Video capability, offering the ability to engage viewers directly from the email, rather than leaving the email to follow a link where it will play. This key feature keeps communication direct with customers, aligned with the accompanying email message, and allows full tracking of viewer behavior.

“Video adds a personal, powerful dimension to your emails that engages viewers and builds relationships with them,” said Dan Forootan, president of StreamSend Email Marketing. “In fact, industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%. Given that kind of power, you want to make sure that your videos are presented in the most compelling, easily accessible way.”

With the goal of making email messages more engaging and communicative, StreamSend’s Email +Video differs from many other offerings by having the video play directly within the email, without sending the viewer outside of the email message to click a link and pursue the video at another location, leaving the email, and the relationship, behind.

The StreamSend video capability is easy to create, distribute and access, contained in a template that that can be posted or sent anywhere, whether in an email or embedded into a fan page or blog – wherever it is used, it will play in place to enhance and reinforce your message to viewers.

Watch a StreamSend video on how to drag, drop and share video at http://bit.ly/ztYLDh.

The video is easy to send as well: simply drag and drop to insert the video into your personalized template, quickly preparing it to complement and illustrate your message with the power of video. And since viewers will watch your video within the email you send them, all of their behavior – stats on what they clicked, how often and much more -- will be available and track-able, letting you fine-tune your future messages according to their likes and dislikes, building your response rates as you increase the value of your email messages to recipients.

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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