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 | 7 Tips for Getting Started with Location-Based Marketing
 As smartphone sales have eclipsed PC sales, people are increasingly communicating, researching, social networking and "checking in" on the fly, using their mobile devices to find anything, anytime, anywhere. Learn how you can tap customers' real-world behaviors and location to reach them when it's most relevant with these seven tips for:- Claiming venues and running specials on Foursquare and Facebook
- Responding to shared check-ins with personalized Twitter messages
- Increasing sophistication with loyalty programs, sweepstakes and local offers
- Testing, reviewing analytics and optimizing your location-based campaigns
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