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 | Demystifying Deliverability:
Discover the 4 Steps to an Improved Email ROI
Tuesday, March 27, 2012 | 2:00 p.m. ET/11:00 a.m. PT
If you're new to email marketing (or been doing it for a decade), you may be perplexed about your email deliverability, why it's important and the effect it has on your bottom line. Yet there's really nothing mysterious about deliverability. Like any question in direct marketing, the answer is in the numbers, and the formulas for connecting email deliverability to ROI are pretty straightforward.
In this webinar we will show you how to uncover the ROI value of your email marketing efforts, and understand the impact you can have on your company's bottom line through better delivery rates. Specifically, you will learn how to determine your revenue per delivered email, calculate revenue per delivery rate point and estimate the revenue gain you can achieve with improved delivery.
You'll come away with a clear understanding of:- The connection between deliverability and marketing effectiveness.
- The causes, effects and costs of email deliverability problems.
- The metrics you need to track in order to benchmark your deliverability -- and improve it over time.
- The innovative technologies available today that promote excellent deliverability.
- The best practices employed by companies that achieve consistently excellent deliverability rates.
Sponsored by Message Systems, Inc.
For more information, and to register, Click Here
Can't make it on March 27? No problem! All Target Marketing Group webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
 | | | SPEAKER | INTRODUCTION BY | | |  | Dave Lewis
CMO
Message Systems |  | Melissa Campanelli
Editor In Chief
Retail Online Integration | |  |
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