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Monday, March 26, 2012

Essentials of Multichannel Marketing for B2B Marketers

Download Complimentary White Paper on Essentials of Multichannel Marketing.
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Free White Paper

Essentials of Multichannel Marketing for B2B Marketers

In today's business climate, when it's a challenge to grow profit and return on investment, the most effective campaigns rely on multichannel marketing. First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced - many times, and in multiple channels - until the decision maker you want to influence sees you as a recognizable brand.

First 20 downloads receive a USB drive. Download this white paper to learn:

The five critical elements to consider when creating a multichannel marketing campaign include:
1.Branding
2.The List
3.Timing & Frequency
4.The Call to Action
5.Analysis

Look for more white papers from our series on how to Reach Marketing Success.


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