Not only does this cover photo make me particularly hungry (for obvious reasons), but the small business’ About section and app section are also being utilized to the company’s advantage. The About section provides important contact, pricing and operating-hours information while the app section enables consumers to easily join the company’s email list and easily check out the menu.

With a big brand like Olay, consumers wouldn’t expect anything less than a professional photo that displays the company’s focus – beautiful skin. However, Olay has not only chosen a cohesive design for its app section but is also providing consumers with valuable apps for consulting, shopping and content consumption.

This small business gets straight to the point. By utilizing the cover photo space to promote its website, there is no way that consumers would forget this retail store’s URL.

This cover photo’s personal approach has been taken by many companies that have switched to Facebook Timeline. ABC’s photo displays the company’s employees, showing visitors exactly who is apart of the ABC News’ team.

Teavana took the informative approach when deciding which post to pin to the top of the company’s Timeline. The chosen post is an informative video that allows visitors to learn how to correctly make Matcha – which is a tea that the company sells.