Businesses are struggling for media coverage as the industry changes. With the right pitching knowhow, however, you can turn industry change to your advantage.

Beltsville, MD March 08, 2012

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, has announced a free webinar, Seven Secrets of New Media Relations, on Wednesday, March 14th, at 2.00pm ET. The host is Michael Smart, media relations coach, PR pro, and national news director at Brigham Young University.

Businesses are struggling for media coverage and publicity as the industry changes, Smart says. In Wednesday’s webinar, however, they can learn to turn this change to their advantage. Smart will share seven highly effective media pitching techniques and secrets, including:

• Ways to grab journalists’ and bloggers’ attention every time
• How to turn the upheaval in the media industry to your advantage
• The “story boosters” that make journalists and bloggers crave your news
• The secret test that journalists subconsciously apply to every pitch

Smart has taught media relations to companies including Disney, Aflac, GlaxoSmithKline, Honda, and to major PR firms. His students land coverage on the front page of the New York Times, in the Wall Street Journal, USA Today, on CNN and NBC’s Today. In addition, Smart has a track record of creatively-won coverage to his own name. When he recently enlisted the character of Dwight Schrute from NBC’s The Office in a media pitch, the story made it all the way to TIME.com.

The free, one-hour webinar will be held at 2.00pm ET on Wednesday, March 14th. To register, click here:http://bit.ly/yh5o0g

To find out more about Michael on the Vocus Blog, click here: http://bit.ly/xIkxNv

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps businesses reach and influence buyers across social networks, online and through the media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus is used by more than 120,000 organizations worldwide and is available in seven languages. For more information, please visithttp://www.vocus.com or call (800) 345-5572.

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