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Thursday, March 8, 2012

Vocus Announces Free Webinar with Michael Smart

Media relations coach and PR star will share his Seven Secrets of New Media Relations on Wednesday, March 14th

Quote startBusinesses are struggling for media coverage as the industry changes. With the right pitching knowhow, however, you can turn industry change to your advantage.Quote end

Beltsville, MD March 08, 2012

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, has announced a free webinar, Seven Secrets of New Media Relations, on Wednesday, March 14th, at 2.00pm ET. The host is Michael Smart, media relations coach, PR pro, and national news director at Brigham Young University.

Businesses are struggling for media coverage and publicity as the industry changes, Smart says. In Wednesday’s webinar, however, they can learn to turn this change to their advantage. Smart will share seven highly effective media pitching techniques and secrets, including:

  • Ways to grab journalists’ and bloggers’ attention every time
  • How to turn the upheaval in the media industry to your advantage
  • The “story boosters” that make journalists and bloggers crave your news
  • The secret test that journalists subconsciously apply to every pitch

Smart has taught media relations to companies including Disney, Aflac, GlaxoSmithKline, Honda, and to major PR firms. His students land coverage on the front page of the New York Times, in the Wall Street Journal, USA Today, on CNN and NBC’s Today. In addition, Smart has a track record of creatively-won coverage to his own name. When he recently enlisted the character of Dwight Schrute from NBC’s The Office in a media pitch, the story made it all the way to

The free, one-hour webinar will be held at 2.00pm ET on Wednesday, March 14th. To register, click here:

To find out more about Michael on the Vocus Blog, click here:

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps businesses reach and influence buyers across social networks, online and through the media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus is used by more than 120,000 organizations worldwide and is available in seven languages. For more information, please visit or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.