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What is your social media strategy? Dear Digital Marketer, Many marketers are posting to Facebook and Twitter regularly, but most are still in the beginning stages of the social maturity curve, lacking a strategy and adequate measurement. Facebook "likes" aren't a key metric Organizations must prepare for new methods to engage individuals who spend so much of their time online. In this independent report, Forrester Research introduces a social maturity model to help illustrate the common stages of change that occur as marketers optimize their social activities. This independent report includes: - The introduction of Forrester's five-stage social maturity model
- Six criteria for you to address on the path to maturity
- How to overcome common social media roadblocks
Download this Forrester Research report today to ensure you are on the right path to becoming a socially mature marketer. Download now > |
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