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Tuesday, March 20, 2012

What Makes a Lead Hot and Ready?


What Makes a Lead Hot and Ready?

Whether companies choose to score leads by assigning points, using rankings like A, B, C or D, or using terms like “hot,” “warm” or “cold,” by clarifying what exactly constitutes a qualified sales lead, they can increase their marketing and sales departments’ productivity, efficiency and synchronicity.

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Check out our Big List of Lead Scoring Rules to decide:

  • What your ideal buyer profile is
  • What a prospect has to explicitly tell you in order to move forward in the buying cycle
  • What activities must be observed for a prospect to move forward in the buying cycle

    Use these 50+ explicit and 200+ implicit scores to help you ?nd the ideal scoring rules for your company. Download The Big List of Lead Scoring Rulestoday!

    Share the checklist with your colleagues/friends:

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