They're connected customers. And we're connected marketers.

Watch this webinar with Forrester visionary David M. Cooperstein and IBM's Yuchun Lee to learn how this evolution has fundamentally changed the way we do business—and how it provides new opportunities to create customer value.

Join us to learn:

• How consumer behavior is evolving in a world that is increasingly connected
• Why marketers can no longer rely on disconnected multichannel messaging strategies to get audiences to engage
• How to turn these challenges into opportunities by aligning your people, process, and technologies to focus on the connected customer