Comparz

With a trend called the consumerization of IT, our jobs are changing. To remain competitive, you need to gain mastery or at least hire those who have mastery of the right web-based tools to maximize the productivity of each function within your business.

Boston, MA April 24, 2012

As one of the leading websites for user reviews and rankings of software tools and services for small and mid-sized businesses, Comparz has recently published an insightful infographic revealing the telling data that Twitter may not be the best vehicle for driving sales for your business. More specifically, the informational graphic argues that Twitter does not lead to high volume sales and should therefore only be a small piece of a business’ marketing efforts.

With thousands of web-based software user reviews, Comparz is an authority on the various social media outlets and their overall effectiveness. While the claim of Twitter’s shortcomings in business promotion may surprise some, the infographic manages to bolster its argument with some stark numbers pertaining to Twitter ability to drive leads and sales.

According to a study from SEOMoz, the average click through rate per tweet is only 1.17% and, according to a Hubspot study, the average lead conversion rate (those that have clicked through to a business’ website from Twitter and generated a lead) is a miniscule 0.69% – just a few of the surprising numbers revealed in the newly published infographic. Combining those stats together, as shown in the Comparz infographic, exhibits the stark impact Twitter has as a lead generation engine.

In the end, when it comes to promoting a business online and using the online marketing funnel to further a business, Comparz argues that social media has its place in the marketing funnel, but should only be a small piece of a business’ overall marketing efforts.

“With a trend called the consumerization of IT, our jobs are changing, whether you work in a large corporation or own a small business. To remain competitive, you need to gain mastery or at least hire those who have mastery of the right web-based tools to maximize the productivity of each function within your business,” says Rachel Blankstein, the CEO of Comparz. Inspired by how difficult it is for a business to select the right software and services to fit the needs of the business, Comparz is focused on providing information and education for business owners to be well-informed, so that they may better manage and grow their business. The infographic, which can be seen here http://comparz.com/blog/entry/infographic-twitter-should-only-be-a-small-piece-of-your-marketing-efforts, is an extension of this mission.

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Comparz is the leading software user review and ratings site for small and mid-sized businesses seeking software and tools. With software moving to the Web and with social media, business shoppers now shop like consumers. Comparz is an easy to use site that allows businesses to read software user reviews and rankingsand shop like consumers.