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Yes, marketing is changing. By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search, display, mobile, email, and social media marketing will grow to 35% of all advertising spend.
Marketers will need to adapt more quickly, grow their interactive teams, embrace emerging media, and become even more customer obsessed.
Are you ready? Download the US Interactive Marketing Forecast, 2011 to 2016, a complimentary report from Forrester Research and you’ll learn what you need to know to succeed in this digital decade. Here are a few insights —
— Daily deals will die. Groupon-like offers are on the way out.
— Email, mobile and social channels have huge upside.
— Search marketing spend is moving rapidly to display.
— Interactive channels will further out-perform offline channels.
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