The best way to filter out unwanted traffic, cut PPC costs and raise ROI is by using negative keywords.

This free e-book is packed with in-depth tips and actionable advice on using negative keywords to control your AdWords spend.

The e-book includes three tip-filled articles that explain:

• Why you need negatives and how to apply them
• How to fight cross-campaign ad poaching with negative keyword lists
• How to mine your own search queries for keyword candidates and negative keywords